But the cost is not just financial, it is environmental, psychological and moral. Councils and schools have been encouraging children to walk, cycle or use public transport, wherever possible but to little effect on congestion and air pollution.
Parents driving children to and from school in rush hour traffic create ever increasing levels of stress for all concerned as well as impacting on the environment. It is a problem that gets worse with each passing year.
At impact, we believe that a school bus system is the only viable solution to this large scale problem in London.